NeuraFlash partners with Macy's to expand the capabilities of its marketplace platform
April 28, 2023 – NeuraFlash, a leading AI and Consulting/ISV Partner of Salesforce, teamed up with Macy's to introduce Salesforce to their digital marketplace strategy, further expanding their e-commerce capabilities.
Salesforce Products implemented:
Sales Cloud, Service Cloud, Experience Cloud
Executive Summary
Macy's, Inc. announced the launch of Macy’s marketplace in 2022, expanding the company's product offerings across both established and emerging categories and enhancing experiences for its valued customers. To support seller acquisition and the ongoing seller life-cycle, Macy's partnered with NeuraFlash to implement Salesforce as a CRM solution, alongside Experience Cloud as a self-service portal, for Macy’s marketplace. This strategic decision emphasizes the company's dedication to elevating the seller experience by delivering a seamless and all-encompassing onboarding journey.
The successful launch of Macy’s marketplace
Macy's has established a reputation as the ultimate style destination, offering the latest in fashion, beauty, home and beyond. It is powered by an industry-leading e-commerce platform and national network of stores, offering a high quality assortment of brands created and curated to inspire its customers while providing them value and seamless convenience.
Their recent digital marketplace launch has made them a force to be reckoned with when it comes to fashion-forward solutions. To support seller acquisition and the ongoing seller life-cycle, Macy’s turned to NeuraFlash to gain a 360° view of potential brands to sell on its curated marketplace platform.
The ongoing evolution: Continuing to enhance the platform they’ve built with Salesforce
Macy's developed a roadmap outlining all the features and functionalities they needed to support its marketplace—including back-end processes to assist the ongoing seller life-cycle. To minimize manual processes, Macy's turned to NeuraFlash, a reliable partner with a successful track record, to implement Salesforce Sales Cloud, Service Cloud and Experience Cloud.
Macy's enhanced its operations by centralizing customer data, launching a self-service portal for seller participation requests and streamlining onboarding processes, which all result in happy sellers and a better shopping experience.
A digitally-led, omnichannel retailer
For decades, Macy's has consistently placed great importance on providing outstanding experiences. Through their adoption of the Salesforce platform as part of its marketplace experience, they have proved themselves as a trailblazing retailer in the realms of digital and omnichannel e-commerce.
About NeuraFlash
NeuraFlash is a leading AI and Consulting/ ISV partner of Salesforce. Its mission is to help businesses reimagine how they deliver personalized service and sales experiences that scale, empower teams and uncover revenue. Working across industries, NeuraFlash enables intelligent business automation that drives real-time ROI.
